For instance, in a commercial for toothpaste, an actor puts on a white lab coat and talks about how that particular toothpaste is good for teeth.
Example #6:Įthos examples in TV ads are not only expressed in words. The public can easily be persuaded by giving them some knowledge about a candidate’s past experience, past actions, and preferred policies. “My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor.” Ethos: ‘Buy my old car because I’m Tom Magliozzi.’. Leith has a great example for summarizing what the three look like.
Its valuable to learn how to use them and how theyre used against you. Ethos is about establishing your authority to speak on the subject, logos is your logical argument for your point and pathos is your attempt to sway an audience emotionally. “If his years as a soldier taught him anything, it’s that caution is the best policy in this sort of situation.”Ī soldier’s opinion is more credible than an ordinary man’s opinion in violent situations. ethos, in rhetoric, the character or emotions of a speaker or writer that are expressed in the attempt to persuade an audience.It is distinguished from pathos, which is the emotion the speaker or writer hopes to induce in the audience.The two words were distinguished in a broader sense by ancient Classical authors, who used pathos when referring to the violent emotions and ethos to mean the. A great speech has at least three elements built in: Ethos, Logos, and Pathos. The other two appeals are pathos (emotion) and logos (logic). Ours are non-commissioned, meaning their motivation is to help you find the right coverage for your. A writer utilizes the three appeals in order to convince his audience of his argument. You dont need to talk to an agent unless you want to. Ethos refers to any element of an argument that is meant to appeal to an audience’s ethics or ethical responsibilities. Here, John is put forth as the most qualified person to determine the murder weapon – based on his ethos in working for the federal government as a forensic and ballistics expert. Ethos is one of the three Aristotelian appeals. If anyone’s qualified to determine the murder weapon, it’s him.” “John is a forensics and ballistics expert, working for the federal government for many years.